Coral Divers Resort Case Solution Essay - 1879 Words

Problem: †¨ The issue that Coral Divers Resort (CDR) is facing is that it has been unable to distinguish itself from other resorts in the New Providence, Bahamas region and has been experiencing declining revenues and unprofitability for the past three years as a result. Other resorts that have been able to specialize in certain segments of the diving industry have been doing well over the past years as the industry continues to grow. CDR must look for opportunities in the diving industry to find a unique niche and gain a competitive edge that will lead to an increase its revenues. The SWOT analysis (Exhibit 1) looks at the current state of CDR and the environment it is operating in.†¨Ã¢â‚¬ ¨ Conclusion and Recommendation: †¨Ã¢â‚¬ ¨ The most effective†¦show more content†¦This alternative provides quick cost cutting to reduce CDRà ¢Ã¢â€š ¬Ã¢â€ž ¢s expenses, provides additional revenue through the new adventure diving option, and is very easy to implement into its operations. This solution manages to post a positive profit in the first year of implementation (Displayed in Exhibit 3). However, this alternative does not provide a sustainable revenue stream into the future because the lack of competitive advantage it builds and the intense competition of other shark diving focused resorts in the area (See decreasing profits from years 2010 to 2011 in Exhibit 3). Comparison of Solutions: When it comes to judging the alternatives with the most important factors of profit maximization and competitive advantage, the recommended option to become focused on family diving vacations is much stronger than the option to specialize in shark diving. (Displayed in detail in Exhibit 2). Partnering with Rascals posts the highest first full year profits of $166,000 compared to the adventure focused and cost efficiency alternative that posts a first year profit of $112,000. Further, the partnering with Rascals has projected revenues that are sustained further out in the future because of the competitive advantage gained when moving into the family oriented diving segment rather than the adventure oriented segment. The difference in estimated revenue between the two in 2011 is approximately $620,000 with the family specialization solutionShow MoreRelatedCoral Divers and Loblaws Case Answers2367 Words   |  10 PagesPart I Coral Divers Resort: Case Analysis Synopsis Coral Divers Resort (CDR) is a small, but well-regarded, diving resort in New Providence Island in the Bahamas. It is owned by Jonathon Greywell, who work full-time at the resort and is a diving instructor certified by PADI and NAUI. CDR had established a solid reputation as a safe and knowledgeable scuba diving resort that offered not only diving, but also a beachfront location. 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Why Are Print Advertising Obsolete Essay - 1290 Words

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Therefore, print advertising is obsolete because it is not only ineffective fo r advertising products and also less convenient than Internet advertising. With the rapid growth of new technology and the Internet along with a millions of time of searching Internet, it is an opportunity for advertisers to connect with customers. Many companies make use of the Internet to develop their businesses rapidly. Therefore, many advertisers considered changing advertising from traditional print advertising to online advertising because it is the most effective way to track the customers’Show MoreRelatedThe Revenue Picture For American Journalism1651 Words   |  7 Pagesfor American Journalism, and How It Is Changing 1. Advertising Still Dominates a. 69% of all domestic news revenue comes from advertising i. $43 billion of $63 b. Audience revenue accounts for 24% of the total revenue i. Subscriptions, cable fees, etc. c. 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Globalization In Avatar Essay Example For Students

Globalization In Avatar Essay Molly Moar May 14, 2013 social 10-1 Economic Globalization and Cultural Contact Cultural contact is what occurs when two cultures come in contact with one another, though media, trade, or immigration. The film Avatar is based on cultural contact and the outcomes of this concept. Pocahontas, another example of a film based on cultural contact, both films are relatively alike, they show ethnocentrism to other races until two people from different cultures fall in love, and learn to accept each others culture. Avatar depicts several concepts of economic globalization by portraying, ethnocentrism, acculturation, and marginalization. Ethnocentrism is the belief that ones culture, beliefs, and values are superior to other cultures, a theme that is present throughout the movie. In Avatar, humans established a settlement on Pandora in an attempt to take away and use the NaVis land and resources. The humans had the idea that they had the right to take away the natives culture, ideals, and values for their own pretentious. When the scientists argued that the tree cannot e extracted, the CEO responded Look around, theres plenty of trees, they are not gonna be homeless, they have a place to move to! That statement suggested that the humans thought the NaVi were second class, and the humans had more superiority. These motives are similar to our own past of historical globalization, such as the British Empire colonizing North America. Acculturation is the cultural and psychological changes resulted in cultural contact. Though out the film Avatar, acculturation was an outcome for the NaVi. Because of the humans intents, the NaVi ost many sacred parts of their culture. The NaVi had a home tree that was the foundation for their culture, once the humans had burned it down there society went into chaos. Their culture and ways of life had been distorted forever. The NaVi would have to learn to adapt to the changes resulted in the cultivation of their culture. This suffering caused a dramatic transformation to their way of life, and the survival of there race. Marginalization is the pushing of a group to the brink of society, where they will lose political, social, and economical power. In Avatar, the humans pushed the NaVi off of their homeland, and use up their resources for their own benefit. By forcing the NaVi to leave meant they would have to give up their culture, way of life, and sacrifice the survival of their race. This made their society more harsh and race first, and their desires before the needs of the NaVi, Just like the Europeans did to the First Nations of America. Another example of marginalization is the Beothuk, they got pushed off of their land in a result of the fur trade. The Beothuk and the NaVi tribe are greatly alike, for they both were tricked and betrayed by invaders, all of these examples were heavily impacted by marginalization. Cultural contact between the NaVi and the humans, resulted in war, suffering, and loss of culture. The film displayed the consequences of cultural contact, what it did not display was how cultural contact can contribute to spread ideas, and trade. Although there are downfalls to cultural contact all of the interaction contributes toward economic globalization by portraying, ethnocentrism, acculturation, and marginalization. By Molly Moar